Cookie Policy

Free to Be Pet Therapy
Last updated: November 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website.
They help websites remember your preferences, improve performance, and personalise your experience.

Cookies can be:

  • Essential – required for the website to function properly.

  • Analytical – used to understand how visitors use the site.

  • Marketing – used to deliver more relevant ads and measure their performance.

2. How We Use Cookies

At Free to Be Pet Therapy, we use cookies and similar technologies to:

  • Ensure our website functions correctly and securely.

  • Understand how visitors navigate our pages (via Google Analytics 4).

  • Improve website performance and user experience.

  • Deliver relevant content and ads through Meta (Facebook) and Google advertising tools.

3. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies enable core website functionality such as security, page navigation, and form submissions.
They do not store personally identifiable information and cannot be disabled through our systems.

b. Performance and Analytics Cookies

These help us understand how visitors interact with our website.
We use Google Analytics 4, which collects anonymous information such as page visits, time spent, and referring sites.
This helps us identify which pages are most useful to visitors.

c. Advertising and Targeting Cookies

We use Meta (Facebook) Pixel and similar technologies to:

  • Track ad performance.

  • Show relevant ads to users who have visited our site.

  • Create lookalike audiences for campaigns.

These cookies may collect limited information that helps Meta deliver ads more effectively.

4. Managing Cookies

You can manage or disable cookies at any time through your browser settings.
Most browsers allow you to:

  • Delete existing cookies.

  • Block all cookies or only certain types.

  • Receive alerts before cookies are stored.

For guidance, visit:
https://www.allaboutcookies.org/manage-cookies

If you disable cookies, some parts of our website may not function properly.

5. Third-Party Cookies

Some cookies on our website are set by third-party services we use for analytics, ads, or integrations (e.g., YouTube videos, Meta, Google).
These third parties have their own privacy and cookie policies. We recommend reviewing them directly for more details.

6. Consent

By continuing to browse this site, you consent to our use of cookies and tracking technologies as described in this policy.
If you prefer to opt out of marketing cookies, you can adjust your browser settings or use the opt-out tools below:

7. Updates

We may update this Cookie Policy to reflect changes in technology or legal requirements.
The latest version will always be available on this page.

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